Visibility was critical for this all-new medical campus in the growing suburbs north of Cincinnati. Set along the heavily travelled interstate between Cincinnati and Dayton, this 65-foot-tall sign announces the hospital’s presence with logos nearly 15 feet in diameter. The wind screens at the bottom of the sign are taller than most pylon signs. We modeled the deceptively complex design with 3-D computer graphics and built the sign in 10-foot sections.