Fifth Third Bank

The 48-foot-wide message center atop Fifth Third’s suburban office building is seen by tens of thousands of commuters every day. The full sign is 127 feet wide and 16 feet high, with 670 square feet of full-color, LED message board. We built the sign to showcase the bank’s new identity and enable them to craft and update messages as opportunities arise. Employees in the downtown Fifth Third tower control the message board remotely.

Signs of Success